News for 'Media Marketing'

World Champions Set For Brand Windfall

World Champions Set For Brand Windfall

Rediff.com4 Nov 2025

Harmanpreet Kaur, Smrit Mandhana, Deepti Sharma, Shafali Verma, and Jemimah Rodrigues are poised to see an uplift of 25 to 35 per cent in brand value.

The Live Show Line-Up This Year

The Live Show Line-Up This Year

Rediff.com20 Oct 2025

With India increasingly attracting global artistes, the ministry of information and broadcasting is working to simplify the process of setting up concerts in the country.

Deepfake Laws Are Coming: But Are They Enough?

Deepfake Laws Are Coming: But Are They Enough?

Rediff.com5 Nov 2025

Taming the animal called AI in its many avatars will clearly remain a work in progress.

How Trump's Latest Threat Will Hit Indian Movies

How Trump's Latest Threat Will Hit Indian Movies

Rediff.com30 Sep 2025

'A 100% tariff could cut the Indian film industry's US revenues by 30% to 40%.'

Why Most Indians Don't Get Enough Daily Protein

Why Most Indians Don't Get Enough Daily Protein

Rediff.com5 Nov 2025

'Whether it's paneer for vegetarians or chicken and fish for non-vegetarians, the overall intake of protein is not sufficient.'

India's Cricket Boom Is Just Beginning

India's Cricket Boom Is Just Beginning

Rediff.com9 Oct 2025

'We have just scratched the surface because cricket has been around for the longest time.'

3 cough syrups have been recalled: India replies to WHO

3 cough syrups have been recalled: India replies to WHO

Rediff.com9 Oct 2025

India's drug regulator CDSCO has recalled three cough syrups and halted their production after the WHO raised concerns about potential contamination and links to child deaths. The WHO is investigating reports of pediatric illnesses and deaths in India potentially linked to contaminated syrups.

Modi Updates Stalin's Election Strategy

Modi Updates Stalin's Election Strategy

Rediff.com6 Nov 2025

'Stalin's intention is plain and simple.' 'The DMK wants to convert what is an 'incumbency-centred' election for the party-led alliance into one more 'Modi/BJP election' after Stalin's successive success in 2019 and 2021, observes N Sathiya Moorthy.

What Is Powering Mahindra's Bolero Run

What Is Powering Mahindra's Bolero Run

Rediff.com9 Oct 2025

Between January and August 2025, over 65,000 units of the Bolero were sold, making it the third-highest contributor to Mahindra's overall SUV sales. Bolero annually achieves sales of over 1 lakh units.

He Brought Bharat To Indian Advertising

He Brought Bharat To Indian Advertising

Rediff.com25 Oct 2025

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.

Where The Deadly Cough Syrup Was Made

Where The Deadly Cough Syrup Was Made

Rediff.com18 Oct 2025

Sandwiched between a Hero MotoCorp showroom and a shop that hires out cooking utensils is a small, dingy building that's been locked up. The non-descript two-room building is a manufacturing unit of Sresan Pharmaceuticals, the pharma company made its Coldriff cough syrup that has allegedly killed 25 children in Madhya Pradesh.

India Generated 21.5 Billion Hours Of...

India Generated 21.5 Billion Hours Of...

Rediff.com19 Sep 2025

...of premium video-on-demand viewing in the second quarter of 2025, led by JioHotstar (56 per cent share), with Amazon (Prime Video and MX Player) holding a combined 25 per cent share..

Trump announces 100% tariffs on foreign-made movies, India to be hit

Trump announces 100% tariffs on foreign-made movies, India to be hit

Rediff.com30 Sep 2025

Trump said California has been particularly "hard hit" because of this, blaming democrat Gavin Newsom, the Governor of California, for this loss, calling him "weak and incompetent."

I Love Muhammad protests: Agitation planned on anti-CAA stir model

I Love Muhammad protests: Agitation planned on anti-CAA stir model

Rediff.com29 Sep 2025

Police on Monday detained a close associate of cleric and Ittehad-e-Millat Council chief Tauqeer Raza Khan in connection with the recent violence in Bareilly during a protest in support of the 'I Love Muhammad' campaign, officials said.

Dream On... Viksit Bharat

Dream On... Viksit Bharat

Rediff.com27 Oct 2025

Can change happen? Not unless the changemakers themselves want it since they benefit the most from the status quo, warns Biswajit Dasgupta.

US does not need...: Trump advisor renews attacks on India

US does not need...: Trump advisor renews attacks on India

Rediff.com10 Sep 2025

The White House trade advisor's remarks came on a day US President Donald Trump announced that India and the US are continuing negotiations to address the trade barriers.

How Trump's Tariffs Hurts Dollar Town Of Garments

How Trump's Tariffs Hurts Dollar Town Of Garments

Rediff.com29 Sep 2025

'The US slump could hit our hosiery market hard since 40 per cent of our exports go there.' 'Job losses could be severe if the government doesn't step in fast.'

TN, MP ban Coldrif cough syrup after child deaths

TN, MP ban Coldrif cough syrup after child deaths

Rediff.com4 Oct 2025

The toll in the case reached nine in Madhya Pradesh while media reports said of two infants died in Rajasthan.

Click. Watch. Shop. YouTube's Next Move

Click. Watch. Shop. YouTube's Next Move

Rediff.com11 Oct 2025

'There is so much growth to unlock at the intersection of high shopping intent and brand needs.'

The New AI Career Map For India's Youth

The New AI Career Map For India's Youth

Rediff.com9 Oct 2025

AI is changing jobs in India faster than ever, but professionals are learning the real skill isn't coding -- it's adaptability.

India, UK natural partners: Modi after talks with Starmer

India, UK natural partners: Modi after talks with Starmer

Rediff.com9 Oct 2025

Prime Minister Narendra Modi emphasized the strong partnership between India and the UK, highlighting its importance for global stability and economic progress amidst global uncertainty. Discussions covered trade, defense cooperation, and geopolitical issues.

'I Can't Marry Off My Daughter Because I Don't Have Money'

'I Can't Marry Off My Daughter Because I Don't Have Money'

Rediff.com29 Oct 2025

'I need 3-4 lakhs for the wedding. All prospective grooms demand a motorcycle which costs 1 to 1.5 lakhs, then you have to also give a bed, cupboard, utensils, fridge,' says Kamala, her wrinkled forehead furrowing with despair.

'Militants Become Instruments In Political Contests'

'Militants Become Instruments In Political Contests'

Rediff.com22 Oct 2025

'Political protection allow groups to recruit, rearm and operate with reduced operational pressure. That increases their bargaining power and their ability to destabilise.'

Guess How Many People Watch OTT?

Guess How Many People Watch OTT?

Rediff.com17 Sep 2025

OTT users have crossed the 600 million mark which is around 41 per cent of India's population.

Trump's 100% tariff on pharma unlikely to hurt domestic industry: Experts

Trump's 100% tariff on pharma unlikely to hurt domestic industry: Experts

Rediff.com26 Sep 2025

Indian Pharmaceutical Alliance (IPA) on Friday said US President Donald Trump's move to impose 100 per cent import tariffs on pharmaceutical drugs from October 1 will impact only patented and branded products, not generic medicines.

Apple India shipments grew 25% in Q4, Vivo tops smartphone market

Apple India shipments grew 25% in Q4, Vivo tops smartphone market

Rediff.com5 May 2025

Apple's iPhone supplies in India grew 25 per cent year-on-year in March quarter 2025, capturing 8 per cent market share, a CyberMedia Research report said on Monday.

India-US BTA: 'Both Sides Very Close To A Deal'

India-US BTA: 'Both Sides Very Close To A Deal'

Rediff.com22 Sep 2025

'When negotiators meet next, they may like to bring new issues to the table.'

Sebi Runs Lean Again As 2 Whole-time Member Positions Remain Vacant

Sebi Runs Lean Again As 2 Whole-time Member Positions Remain Vacant

Rediff.com11 Oct 2025

'Periods of vacancy, which have become more common in recent years, can affect the pace of decision-making.'

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Rediff.com18 Oct 2025

Reliance Industries Ltd (RIL) on Friday reported a 9.6 per cent year-on-year rise in net profit for the September quarter, driven by strong performance in its consumer-facing retail and telecom businesses and a recovery in its core oil-to-chemicals segment.

Adar Poonawalla Wants To Buy RCB

Adar Poonawalla Wants To Buy RCB

Rediff.com1 Oct 2025

It is not yet clear if Diageo Plc is looking to sell its complete stake in RCB.

How India Buys A Car Today Has Changed

How India Buys A Car Today Has Changed

Rediff.com3 Oct 2025

More Indians start car shopping online, pushing automakers and dealers to respond quickly, train staff, and use AI to turn clicks into showroom visits.

'Only BJP Can Defeat BJP In Gujarat'

'Only BJP Can Defeat BJP In Gujarat'

Rediff.com21 Oct 2025

'The BJP's top leadership realised that their cadres are not happy with them, so they changed the ministers and got in new faces.'

Don't Expect A Reprieve From Trump!

Don't Expect A Reprieve From Trump!

Rediff.com17 Oct 2025

'There are times when India should stand up without hesitation and voice its indignation over the US' pressure tactic. This is one such moment,' asserts Ambassador M K Bhadrakumar.

ISL to get a tech makeover with video support system!

ISL to get a tech makeover with video support system!

Rediff.com17 Oct 2025

AIFF's RFP: No franchisee fee for clubs in ISL, commercial partner to provide video support system

Protein Craze Sweeps India

Protein Craze Sweeps India

Rediff.com10 Oct 2025

How much protein is needed for a healthy daily diet? A healthy adult needs a minimum of 0.80 gram of protein for every kilogramme of body weight per day. The average consumption of protein in India is around 62 gm per day, which is way lower than the global average of 78 gm.

Gadkari: 'E20 Fuel Criticism Is Propaganda'

Gadkari: 'E20 Fuel Criticism Is Propaganda'

Rediff.com11 Sep 2025

'The petrol lobby is very rich and strong.'

ED quizzes Sonu Sood for 7 hrs in 1xBet money laundering case

ED quizzes Sonu Sood for 7 hrs in 1xBet money laundering case

Rediff.com24 Sep 2025

Actor Sonu Sood was questioned by the Enforcement Directorate (ED) in connection with a money-laundering case linked to the online betting app 1xBet. The investigation involves several celebrities and focuses on alleged tax evasion and the duping of individuals.

8 arrested over Cuttack violence; VHP calls 12-hour bandh

8 arrested over Cuttack violence; VHP calls 12-hour bandh

Rediff.com6 Oct 2025

The Odisha government imposed prohibitory orders and suspended internet services in Cuttack following violence after a Durga idol immersion procession. Clashes erupted, injuring several people, including police personnel. Authorities are taking strict action against misinformation spread on social media.

Delhi police busts 'Khilafat' terror module linked to Pakistan

Delhi police busts 'Khilafat' terror module linked to Pakistan

Rediff.com12 Sep 2025

The Delhi police Special Cell has busted a terror module with links to Pakistan and arrested five suspected operatives after raids across multiple states, an official said on Thursday.

Will RBI Governor Play Santa In December?

Will RBI Governor Play Santa In December?

Rediff.com3 Oct 2025

While the economy will wait for a rate cut in December, the banking industry should be happy with the wave of liberalisation -- a big push for growth in bank credit, points out Tamal Bandyopadhyay.